Postmodern Marketing

Postmodern Marketing image
ISBN-10:

1861524838

ISBN-13:

9781861524836

Author(s): Brown,Stephen
Edition: First Edition
Released: Jul 27, 1995
Publisher: Thomson Learning
Format: Paperback, 208 pages
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Description:

This book joins the small but fast-growing literature on marketing and postmodernism. It provides an accessible, critical introduction to the subject, identifies and describes some postmodern practices, highlights the implications of postmodernism for marketing theory and presents a model for the evolution of marketing thought.

























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