Strategic Synergy
ISBN-10:
1861522223
ISBN-13:
9781861522221
Author(s): Campbell, Andrew; Luchs, Kathleen Sommers
Edition: Subsequent
Description:
This is the second edition of an outstanding collection of readings on synergy. Fully updated with new readings and a new introduction, and with editorial comment throughout, the book assembles the writings of the top management thinkers on corporate strategy, including Ansoff, Moss Kanter and Porter, and presents their views on how companies create synergy through building and sharing capabilities.
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