Marketing and Design Management
ISBN-10:
1861521731
ISBN-13:
9781861521736
Author(s): Cooper, Rachel; Bruce, MArgaret
Edition: First Edition
Description:
This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organization, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practices in design management for marketing.
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