Public Relations: Principles and Practice

Public Relations: Principles and Practice image
ISBN-10:

1861520913

ISBN-13:

9781861520913

Edition: 1
Released: Apr 24, 1997
Format: Paperback, 336 pages
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Description:

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.












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