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Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera

Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera image
ISBN-10:

1860761410

ISBN-13:

9781860761416

Author(s): Kolb, Bonita M.
Edition: First Edition
Released: Aug 01, 2000
Publisher: Oak Tree Press
Format: Paperback, 225 pages
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Description:

'This book describes the new competitive environment in which cultural organizations now operate and the more innovative ones are re-thinking their marketing strategies....' from the back cover.

























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