Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera
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'This book describes the new competitive environment in which cultural organizations now operate and the more innovative ones are re-thinking their marketing strategies....' from the back cover.
Best prices to buy, sell, or rent ISBN 9781860761416
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Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera.
Kolb, Bonita M.
Edition:2
ISBN-13:9781844802135
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
Kolb, Bonita M.
Edition:1
ISBN-13:9780415626958
Marketing for Cultural Organizations
Kolb, Bonita M.
Edition:1
ISBN-13:9780415626972
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