The Michelin Men: Driving an Empire

The Michelin Men: Driving an Empire image
ISBN-10:

1860648967

ISBN-13:

9781860648960

Author(s): LOTTMAN, Herbert
Edition: First Edition
Released: Jan 17, 2004
Publisher: I.B.Tauris
Format: Hardcover, 320 pages
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Description:

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.












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