International Franchising

Franchising is recognised as one of the fastest growing areas of business activity. Its expansion in terms of international trade and commerce focuses attention on methods of negotiation agreements, setting up and managing franchising and joint venture operations. This book provides an analysis of the legal issues facing those involved with franchising on an international or cross-border basis. Emphasis is on experience within North America and European Community countries as key trading areas and on the central issue of EC competition law.