The Day of the Peacock: Style for Men 1963-1973

The 1960s, especially in England, witnessed a spectacular renaissance of dandyism--a movement in men's style that the media called the "Peacock Revolution." This entertaining book takes a fascinating look at the "Swinging Sixties" London scene--all illustrated with photographs, outfits, and ephemera drawn from the V&A's superb archives. This is a personal memoir of a moment--in which fashion insider Geoffrey Aquilina Ross recalls the era's most dashing figures, including Savile Row tailor Tommy Nutter, whose clients included Mick Jagger, the Beatles, and Elton John; photographers Patrick Lichfield and David Bailey; and hairdresser Vidal Sassoon; and discusses iconic London shops such as Granny Takes a Trip, Blades, Hung on You, and Mr Fish. Christopher Breward's introduction places the extraordinary revolution within its social and cultural context.

Praise for Day of the Peacock:


"The Day of the Peacock . . . tells the stories of a joyous fashion rebellion that opened the door to androgynous modes of dress that have helped shape modern style. A welcome read in this hyper-masculine, heritage brand-heavy moment in men's fashion."
-LATimes.com