Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others

Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others image
ISBN-10:

1846686024

ISBN-13:

9781846686023

Edition: Reprint
Released: Dec 10, 2013
Format: Paperback, 256 pages
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Description:

This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.

Jules Goddard is a fellow of the Centre for Management Development at London Business School.

Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.













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