Guide to Business Modelling. John Tennent and Graham Friend
Description:
This is a new, fully updated and expanded edition of the definitive guide to creating business models for evaluating everything from a modest business development to a major acquisition. All organisations face more and more complex decision-making while the risks dependent on their decisions require increasingly explicit understanding of potential outcomes. The new edition of this widely acclaimed guide is full of practical help on how to build the best, most flexible and easy-to-use business models for analysing the upside or potential downside of any business project, however small or large. Key features of the new edition include: fully Excel 2010 aligned with enhanced Excel and business content; more model evaluation techniques to help with business decision-making; helpful key point summaries; and, new website from which models examples given in the book can be downloaded. For anyone who wants to get ahead in business and especially for those with bottom-line responsibilities, thi
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