The Competitive Destination: A Sustainable Tourism Perspective

The Competitive Destination: A Sustainable Tourism Perspective image
ISBN-10:

184593010X

ISBN-13:

9781845930103

Released: May 20, 2005
Publisher: CABI
Format: Paperback, 304 pages
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Description:

This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.












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