Why Innovation Fails: Hard-won Lessons For Business
Description:
Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.