Why Innovation Fails: Hard-won Lessons For Business
Description:
Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.
Best prices to buy, sell, or rent ISBN 9781844391066
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