Communicating Science Effectively: A Practical Handbook for Integrating Visual Elements

The first part is an introduction to the principles of science communication - what effective science communication is, why it is important, and how to do it. This is followed by chapters outlining techniques and principles for communicating in different media - desktop publishing (including posters and newsletters), presentations and web sites. Techniques in thesee chapters include image, color, and font formats, resolution and design tips for different media. Finally, a case study is presented to illustrate how effective science communication has become an integral part of a successful environmental science, monitoring, planning, and implementation program.