Cliches: Avoid Them Like the Plague!

Cliches: Avoid Them Like the Plague! image
ISBN-10:

1843174863

ISBN-13:

9781843174868

Author(s): Fountain, Nigel
Released: Jan 01, 2011
Format: Hardcover, 192 pages
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Description:

From 'affluent society' to 'zero-sum game', Nigel Fountain lays bare the origins, meaning and misuse of around 150 familiar phrases. Whether explaining the technical basis of 'pushing the envelope', the business credentials of 'bottom line' or the former military efficacy of 'heads-up', the book offers cogent arguments for cleaning up our vocabulary and simply abandoning some of the worst offenders. Previously in Postscript as The Best Thing Since Sliced Bread.


























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