Toxic Sludge Is Good for You

Toxic Sludge Is Good for You image
ISBN-10:

1841199540

ISBN-13:

9781841199542

Author(s): Sheldon Ramton
Released: Jan 01, 2004
Format: Paperback, 236 pages
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Description:

Toxic Sludge is Good for You explains exactly how the magic of modern PR transforms the favoured policies of the rich and the powerful into uncontroversial common sense. It is without doubt the most important book about the methods and objectives of corporate public relations ever published. Reading it will make life for the executives at Hill and Knowlton, Ketchum and Barston-Marstellar a little bit more difficult. And that can only be a good thing.

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