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The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association)

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The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association) image
ISBN-10:

1839826878

ISBN-13:

9781839826870

Author(s): Jaworski,Bernard; Lurie, Bob
Released: Aug 03, 2020
Publisher: Emerald Publishing
Format: Paperback, 304 pages
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Description:

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. 


First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. 

Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth.  As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. 

This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing. 

Best prices to buy, sell, or rent ISBN 9781839826870

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