<p>Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.&nbsp; <div><br /> <div>First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.&nbsp;</div> <div><br /></div> <div>Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth.&nbsp; As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.&nbsp;</div> <div><br /></div> <div>This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.&nbsp;</div> </div></p>

The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association)

Business & Money

Jaworski,Bernard

Lurie, Bob

Marketing & Sales

Emerald Publishing

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Books by Lurie, Bob

See the best price to sell, buy, or rent books by Lurie, Bob. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association)