Strategic Foresight: The Power of Standing in the Future
ISBN-10:
1740950046
ISBN-13:
9781740950046
Author(s): Marsh, Nick; MCallum, Mike
Edition: First Edition
Description:
Strategic Foresight is being applied with great success in innovative companies such as Nokia, Shell and Ericsson. This book shows you how to stand in the future of your sector, and thus see what needs to be changed today in your business. A step by step framework is illustrated by case studies in both business corporations and governmental organisations, which are simple and practical.
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