Alignment: The Shortcut to Marketplace Dominance

Are you overwhelmed with projects but just can’t seem to break through with your brand? The last thing you need is another thing to do! This book is about doing less but having exponentially greater impact both internally and externally. You can dominate your marketplace…maybe even create a monopoly, and you can likely do it with less work than you are doing now.
To win, you must align your most Critical Customer TouchPoints around a clearly articulated Overpromise that spells out exactly what you can do for your customers that no one else can do. Rick Barrera will show you how to think differently about your brand and your customers and how to align your TouchPoints to build a world class brand in far less time than traditional methods.