A Legacy of Passion: The Scheel Family Story

In A Legacy of Passion, Larry Woiwode unveils the stories behind the family who built one of the most successful retail companies in the country: SCHEELS, a five-generation family business. Founded by Friedrich A. Scheel as a small hardware store in western Minnesota in 1902, the life and career of each Scheel of the following generation would be gripped by the desire that first drove him: to build something extraordinary, at the service of his family and community. Unpacking the distinctive imprint of each generation’s vision on a company that transformed into one of the top sporting goods retailers in the nation, Woiwode reveals the events that sent it through the ranks, and the drive and drama of personality at their core. Rich in historical context, number-crunching, and even poetry, A Legacy of Passion shows that at the heart of a successful family business is the dynamic and unflagging energy of people who believe in the transformative power of the imagination, in the call of the unseen, and in the goodness of a career spent making life better for others.