The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence

People are talking about The Art of Agile Marketing:

The Art of Agile Marketing is an honest look at how to go from zero to agile. It’s a call to action for marketing teams to learn, adjust and improve how they deliver value to their customers and business. The process is never perfect. Bill reassures us that is okay, and sends us on a journey of improvement.

- Nick Muldoon, Product Manager at Easy Agile, signatory to the Agile Marketing Manifesto, and co-founder of the San Francisco Agile Marketing Meetup

Preventing yourself from over-customizing Jira requires forethought and confidence. Bill helps you acquire both. The chapter on mistakes alone is worth one hundred times the cost of the book in saved anguish, stress, and frustration. Superb!!

-Rachel Wright, Certified Jira Administrator and Author of the Jira Strategy Admin Workbook

This book explains clearly why Agile approaches are helpful for marketing teams, and how to make it all happen using Jira and Confluence. Crisp and concise, just the way I like it!

-Matt Doar, Author of Practical Jira Administration: Using Jira Effectively Beyond the Documentation

The Art of Agile Marketing is a helpful and enjoyable read for any marketing professional looking to take their game to the next level in what is an extremely competitive market.

- Dailius Wilson, VP of Sales & Growth at GetAccept

Agile marketing is art.

I bet you've never heard agile expressed as art before. Certainly not. Agile was developed by software engineers, after all. But agile marketing is art. It is a way of working that helps marketing teams self-organize, collaborate, and produce customer-focused, iterative work. Faster and better.

Much has been written about agile marketing. There is an agile marketing manifesto, numerous blogs, and several books dedicated to this new category of marketing. Most of this material is excellent. The problem is that what has been written so far about agile marketing covers why and what. Almost none of it explains how to do it.

Until now.

The Art of Agile Marketing will show you how to:

- Decide whether to use kanban or scrum or both
- Set up Jira Software to track all of your marketing initiatives and do it using kanban or scrum
- Set up Confluence to create all of your blog posts, web copy, press releases, brochures, ad campaigns, go to market plans, meeting notes, white papers, and other marketing assets
- Use Jira Service Desk to turn your marketing team into a service organization for the rest of your organization
- Start imperfectly, learn as you go, and continuously refine the art of agile marketing

You will learn how to implement and adopt agile in Jira Software and Confluence through stories of how an actual marketing team did it, mistakes and all.