World Famous (Third Edition)

- Hap Klopp, Founder: The NORTH FACE

WORLD FAMOUS IS WHAT SETS THAT 'ONE' BRAND APART FROM ALL THE OTHER PLAYERS IN IT'S MARKET. IT'S WHEN THAT 'ONE' PERSONAL OR BUSINESS BRAND SPRINGS TO LIFE, INSPIRES EMOTIONAL CONNECTION AND WIDESPREAD DEMAND.

What are the special ingredients that set such superstar brands apart? Just as certain people have charisma, popularity and the ability to engage, so too do certain brands. David Tyreman's smart and insightful award winner, now part of university and college curriculum, serves a variety of cleaver study examples in its step-by-step approach to creating a truly authentic brand. Today, people across a broad range of businesses cite their marketing success to the WORLD FAMOUS formula and eureka moments it delivers.