Case Studies That Close Sales: A Proven Formula to Attract Great Customers

Discover how to close more sales by sharing Hero's Journey Case Studies.These fun, engaging stories target the specific pains, desires, and objections of your customers. And they prove beyond a shadow of a doubt that your product or service will work for them. This book shows you a fast, proven way to create these stories. You'll learn step-by-step how to find the right person to interview, what questions to ask, and to how to write a compelling story your audience loves. You'll also find over 2 dozen ways to use these stories. So you can simply slip them into your current marketing plan to see an instant boost in leads and sales.