Marketing Dynamics

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Marketing Dynamics image
ISBN-10:

163126625X

ISBN-13:

9781631266256

Edition: Fourth Edition, Revised, Student Textbook
Released: Oct 30, 2017
Format: Hardcover, 640 pages

Description:

Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing, including the four Ps of marketing—product, price, place, and promotion. By studying this text, you will learn about the responsibilities and rewards of becoming a marketing professional. Soft skills, social media, exploring careers, real-world cases, and a multitude of other features bring marketing to life.

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