Leapfrogging: Harness the Power of Surprise for Business Breakthroughs

Today’s business climate demands breakthroughs, not incremental improvements. Innovators take steps forward, but leapfroggers reinvent their markets and organizations. Where do their game-changing ideas come from? How can you leap over the competition rather than stumble into oblivion? In this revolutionary book, Soren Kaplan shows how to use the power of surprise to blow up the limits holding back your business—and your thinking.

How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace uncertainty and invite surprises.

Leapfrogging connects new research, unconventional strategies and practical tools for navigating the seemingly messy” process of achieving business breakthroughs. Drawing upon his twenty years of hands-on experience, Kaplan shows that any organization or business function can leapfrog—and he delivers a game-changing formula for rethinking your business:

Use unexpected events and surprises to create focus and direction
Push personal boundaries to challenge mindsets and assumptions
Apply intuition and personal judgment in strategic decision-making
Tap into failure as a catalyst for success
Manage the paradoxes of organizational innovation