Marketing Dynamics

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Marketing Dynamics image
ISBN-10:

1619603470

ISBN-13:

9781619603479

Edition: 3rd Instructor's ed.
Released: May 23, 2013
Format: Hardcover, 768 pages

Description:

Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this new
edition, each chapter has been revised to reflect the latest in marketing trends and information.

The Instructor's Edition of the student textbook provides teaching strategies on every page, including cooperative learning activities, DECA activities, workplace and academic connections and critical thinking questions and answers. Lesson Planning Guides for each chapter provide correlations to
the National Marketing Education Standards, a DECA cocurricular activity, chapter outlines with correlations to supplement resources, and suggestions for key activities and DECA role plays.

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