N MANAGERIAL ACCT.F/UNDERGRAD.-W/ACCE

Welcome to the Third Edition of Managerial Accounting for Undergraduates! We have written this book to introduce future business professionals to management accounting concepts and decision-making tools that will help them manage their companies in an increasingly competitive global market. While working for both small and large service firms and teaching in a university setting, we observed that some business professionals, although possessing a technically sound knowledge of accounting principles and methods, had difficulty understanding how the “answer” applied in the context of real business issues faced by these firms. Moreover, because the U.S. market is increasingly service oriented, professionals must develop experience in applying these skills to decision-making in a service environment. Having spent several years supplementing existing textbook problems with more real-world and service industry examples, we saw a need for a new approach. Hence, we focus on helping students to develop strong analytical skills and apply them in realistic decision- making contexts. Finally, we have written the book with a heavy emphasis on managerial decisions in service and merchandising enterprises. Target Audience and Value We created Managerial Accounting for Undergraduates to satisfy the needs of students taking their first managerial accounting course by providing a high-quality, contemporary, and engaging textbook and online learning system at an affordable price. With a suggested retail price of $85 for the paperback, full-color textbook with free access to myBusinessCourse, we challenge faculty to find a better overall value for their students.