Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision

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Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision image
ISBN-10:

160994528X

ISBN-13:

9781609945282

Author(s): Cohan, Peter S.
Edition: Illustrated
Released: Nov 05, 2012
Format: Paperback, 264 pages
Related ISBN: 9781459673502

Description:

Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline. Peter Cohan has found they’re driven by a hunger to create a working world in which they want to live—something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges—until now.

Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

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