Concepts and Cases in Retail and Merchandise Management, 2nd Edition + Free WWD.com 2-month trial subscription access card

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions that begin each chapter and give students a grounding in a wide variety of contemporary retail management challenges. Case studies, moreover, are varied and explore
topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.