Organization Horsepower: Thinking Like a Motorcycle Racing Team

Business can be abstract and detached. By comparison, motorcycle racing is primal and visceral, and has an unmistakable goal. Harrison Withers, expert talent development consultant and amateur motorcycle racer, has cleverly brought those two worlds together, finding unique parallels between concepts of business and those of motorcycle racing. He views the relationship between the two through the lens of technology, people, and performance. It all starts with the motivation to engage why business practitioners and racers alike not only accept the risk, but embrace and ultimately love it. Analogies abound between business and racing: Where people fit on the team, how performance is measured, how it is improved, and how to put predictive models into practice; competitive class structures, organizational design, the role of simulation in testing and practice, and race-day execution. Harrison s thoughts bring to light some connections we ve never thought of before and in so doing given us a fresh perspective on business. Book foreword by Erik Buell, motorcycling legend and managing member of Erik Buell Racing.