Scientific Advertising

Scientific Advertising image
ISBN-10:

1603866361

ISBN-13:

9781603866361

Author(s): Hopkins, Claude
Edition: Illustrated
Released: Feb 12, 2014
Publisher: Merchant Books
Format: Paperback, 88 pages
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Description:

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business












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