Small Is the New Big: Library Edition

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Small Is the New Big: Library Edition image
ISBN-10:

1602527091

ISBN-13:

9781602527096

Author(s): GODIN, SETH
Edition: Abridged
Publisher: Highbridge Co
Format: Preloaded Digital Audio Player

Description:

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

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