Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas image
ISBN-10:

1598870564

ISBN-13:

9781598870565

Author(s): GODIN, SETH
Edition: Abridged
Released: Jul 24, 2006
Format: Audio CD

Description:

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

Best prices to buy, sell, or rent ISBN 9781598870565




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