Women's Health: Strategies for Superior Service Line Performance

Women's health services getting beyond the delivery room

Women's health services are no longer limited to obstetrics. Smart organizations are expanding women's health to encompass everything from cardiovascular care to orthopedics to wellness, taking advantage of the new emphasis on gender-based medicine. Given the rapidly changing dynamic of this service line, providers have the unique opportunity to capitalize on women's health or risk losing market share to their competitors.

Women's Health: Strategies for Superior Service Line Performance offers the business guidance you need to transition women's health to a comprehensive service line that increases market share, improves clinical quality, drives down costs, and helps drive business to all other parts of the organization.

Receive high-level guidance and case studies to help you:

- Develop a comprehensive women's health program beyond obstetrics
- Build loyalty with women, the No. 1 healthcare decision-makers, as well as their friends and extended families
- Create a road map for long-term success by using EHRs and telehealth to drive down costs, document results, and lead in quality
- Establish strong physician-hospital alignment, with or without employment
- Boost your overall bottom line with a thriving cross-departmental service line

Take a look at the Table of Contents

Introduction: The Air We Breathe
The National Context
The Organizational Context

Chapter 1: Service Line: What and Why
Why Do Service Lines Exist?
Current State of Service Lines
Are Service Lines Here to Stay?

Chapter 2: Why a Women's Service Line?
Unprecedented Growth
The Return of the Babies
Utilization
The Family Healthcare Gatekeeper
Potential for Philanthropy

Chapter 3: What About a Men's Service Line?
Historic Perspective
Growing Interest?

Chapter 4: Women's Healthcare Trends
Shaping Strategy: Women's Health Trends
The Age of the IDS, ACOs, and True Quality
Service Line Planning and Direction

Chapter 5: Laying the Foundation
Visioning and Planning for Success
The Business Plan
Resource Allocation
Budgeting for Kick-Off and Maintenance
Dealing with Worship at the Three High Altars of Healthcare: Cardiology, Cancer and Orthopedics

Chapter 6: Finance and Marketing
Defining Service Line Value
Service Line Finance: Beyond Department Analysis
Downstream Revenue and Value
What Women Want: Attracting the Female Consumer
The Power of Market Research
Leveraging Psychographics

Chapter 7: Kicking Off Your Service Line
Defining the Outcomes and Value
Stay Focused
Proactive Alignment Process
Data, Listening, and Relationship: The Keys to Alignment
Planning for Reality
Physicians and The E Words (Engage and/or Employ)

Chapter 8: Staying on Top
Know Yourself
Know Your Customers
Know Your Market
Respect the Change Process

Who will benefit from this book?

- Healthcare leaders
- Service line directors
- CEOs
- CFOs
- COOs
- CIOs
- CMOs
- CNOs
- Business development executives
- Planning and business development heads
- Directors of public relations/marketing
- Healthcare marketing executives
- Healthcare consultants
- Physicians
- Board members
- Service line managers
- Department heads