Case Studies in Transparency: Real world ways marketers educate consumers

Leading the way in the transparency movement Remember when patients took only their doctors advice when deciding where to seek healthcare? Today consumers are taking control of their healthcare and shopping the marketlooking for the best place for them. Will they choose you? Successfully communicate the cost-effective, quality care your hospital delivers Many states are requiring hospitals to post quality, pricing, or patient satisfaction data online, and for some consumers, that information is already a key factor in how they make their healthcare decisions. As this information becomes more available, it is more important than ever for marketers to get involved in their hospitals transparency efforts and manage the information consumers want and how it is presented to them. Case Studies in Transparency: Real world ways marketers educate consumers shares real-world examples of hospitals that have embraced the patients as customers philosophy and are already responding to consumers need for more information. From each case study learn how to: Communicate quality information in a clear and concise manner Increase public awareness and interest Research and plan for effective public reporting Engage your medical staff in hospital efforts Learn from your colleagues who are leading the way This one-of-a-kind resource includes analysis from your peers at these healthcare organizations that are already embracing the transparency movement: Alegent Health, Omaha, NE Norton Healthcare, Louisville, KY Lucile Packard Childrens Hospital, Palo Alto, CA ProHealthcare, Waukesha, WI Sentara Healthcare, Norfolk, VA Griffin Hospital, Derby, CT High Point Regional Health System, High Point, NC Geisinger Health System, Danville, PA Plus, youll get a collection of timely articles from HealthLeaders Media publications, featuring the transparency stories of SSM Healthcare-St. Louis and Dartmouth-Hitchcock Medical Center in New Hampshire. Who will benefit from this resource? Transparency is a vehicle that shows no signs of stopping. If you are a healthcare professional concerned about maintaining your organizations image, this book is a must-read. The case studies and strategies provided will especially benefit professionals in the following healthcare areas: Marketing Public relations Advertising Communications Quality Medstaff Business development and strategy