Big Contacts: How Small Businesses Can Harness the Power of Technology to Attract and Retain More Customers.

WITHOUT CUSTOMERS, YOUR BUSINESS HAS NOTHING - regardless of how good your product or service may be. For your small business to thrive over the long-term, you need to pay close attention to your biggest asset - your customers. The sobering reality is that the typical business will lose half of its customer base every five years.

Bob Walton, founder of BigContacts [a web based CRM (Customer Relationship Management) software company], gives you the tools and techniques that will help you easily identify and evaluate how you manage each phase of the customer lifecycle. He then shares how to maximize your results in each phase; finding the right prospects, converting more of them to customers, and keeping them for life.

CRM software is the single best tool for strengthening your customer relationships and can transform your business. Inside, you will find all you need to know to confidently research, review, and choose the CRM software that is right for your business. You'll learn to identify the features you need, the questions to ask, and the steps to take for success.

Harness the power of technology and get on the right track for consistent and meaningful growth. The future of your business depends on it.