Marketing in an Audiology Practice

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Marketing in an Audiology Practice image
ISBN-10:

1597565695

ISBN-13:

9781597565691

Author(s): Brian Taylor
Edition: First Edition
Released: Apr 01, 2015
Format: Paperback, 392 pages

Description:

Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing for an audiology business and is a must-have for audiologists looking to market themselves and grow their business.

This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.

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