The Real Estate Agent Redefined

The Real Estate Agent Redefined is a practical guide to running a successful referral-based real estate practice. By incorporating the strategies, concepts and exercises outlined in this book, you will benefit from delivering the ultimate client experience in a world of evolving technology and changing consumer behavior. Whether you are a seasoned veteran looking to redefine how you do business or a rookie agent searching for direction and ''How to's,'' this book is your answer.

Everyone wants a piece of your action by reducing commissions and treating your service like a commodity. Add to that a new generation of clients whose attitude of entitlement is the norm and you can understand why goods and services are no longer enough. If you want to remain the center of the real estate transaction and build relationships that matter, you have to redefine yourself and your business, and The Real Estate Agent Redefined shows you how.