Overpromise and Overdeliver: Using TouchPoint Branding to Design and Deliver Extraordinary Customer Experiences

Overpromise and Overdeliver: Using TouchPoint Branding to Design and Deliver Extraordinary Customer Experiences image
ISBN-10:

1591842514

ISBN-13:

9781591842514

Author(s): Barrera, Rick
Edition: Reprint
Released: Dec 30, 2008
Publisher: Portfolio Trade
Format: Paperback, 240 pages
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Description:

Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.


























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