Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
1591840805
9781591840800
Description:
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. 40,000 first printing.
Best prices to buy, sell, or rent ISBN 9781591840800
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