Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
1591840708
9781591840701
Description:
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Best prices to buy, sell, or rent ISBN 9781591840701
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Frequently Asked Questions about Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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The Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them book is in very low demand now as the rank for the book is 1,247,879 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them book within the last three months was on November 08 and it was $0.52.