Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing image
ISBN-10:

1591840546

ISBN-13:

9781591840541

Author(s): ZYMAN, SERGIO
Released: Oct 14, 2004
Format: Hardcover, 256 pages
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Description:

A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize marketing strategies, improve growth, and retool one's business in order to improve the chance for success. 30,000 first printing.

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