Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
Description:
A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize marketing strategies, improve growth, and retool one's business in order to improve the chance for success. 30,000 first printing.
Best prices to buy, sell, or rent ISBN 9781591840541
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