Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors

Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors image
ISBN-10:

1591840422

ISBN-13:

9781591840428

Released: Oct 26, 2004
Publisher: Portfolio Trade
Format: Paperback, 272 pages
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Description:

One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses donÂ't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a companyÂ's profit, while the bottom 20 percent are actually destroying value.

The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers.

For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.












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