Harvard Business Review on Corporate Responsibility (Harvard Business Review Paperback Series)
ISBN-10:
1591392748
ISBN-13:
9781591392743
Author(s): MICHAEL E. PORTER; Harvard Business School Press
Released: Jul 10, 2003
Publisher: Harvard Business Press
Format: Paperback, 208 pages
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Description:
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
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