Satisfaction Guaranteed: The Making of the American Mass Market
Description:
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
Best prices to buy, sell, or rent ISBN 9781588341464
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- Satisfaction Guaranteed : The Making of the American Mass MarketStrasser, SusanEdition:2nd PrintingISBN-13:9781560986546
- SATSIFACTION GUARANTEEDStrasser, SusanEdition:First EditionISBN-13:9780394552927
- SATSIFACTION GUARANTEEDStrasser, SusanEdition:ReprintISBN-13:9780679725589
- Satisfaction Guaranteed : The Making of the American Mass MarketStrasser, SusanEdition:2nd PrintingISBN-13:9781560986546
- SATSIFACTION GUARANTEEDStrasser, SusanEdition:First EditionISBN-13:9780394552927
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