Creating Brand Loyalty
Released: Dec 01, 1999
Publisher: Hudson House Publishing
Format: Paperback, 298 pages
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Description:
The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
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