Getting Retail Right: Improving Productivity with the Right Communication, Training, Merchandising, Marketing, and Tenant-Mix/Leasing Strategies

A valuable resource for retailers and shopping center management who want to boost productivity, Getting Retail Right! examines the characteristics of a successful retailer and the roles of both tenant and landlord in attaining shared financial goals. Topics include: Understanding Retailing, Identifying Weaknesses, Working with Retailers, Training and Service Programs, Better Merchandising, Visual Presentation, Advertising and Marketing, Retail Operations, Occupancy Costs, Tenant Mix, and more!